Aww sookie sookie now! It is a very exciting day here at Edge of Urge. Our very own Jessie Williams was chosen as one of the top 5 finalists for Russell Simmons’ ‘Race to BE’ competition! The ‘Race to Be’ is a nationwide competition that encourages creative young artists to step up and accomplish their entrepreneurial goals… a.k.a. Jessie Williams DUH.
Jessie was chosen out of hundreds of applicants and will soon be on her way to the Big Apple to compete in a challenge to determine the winner… this comes as no surprise to us. We all knew she had it in the bag, and boy did she have it!
The ‘Race to BE’ competition Jessie is participating in consists of a workshop with industry professionals and then a competition will follow that includes the finalist creating a “pitch” and presenting it to the judges. The winning pitch will be judged upon creative content, business viability, marketability, and the “it” factor.
After the competition on November 21, Russell Simmons (you all know the successful entrepreneur and record industry mogul) will present the winner with their prize. The prize includes $5,000, a mentoring opportunity, possible internship, post-event PR exposure for their winning concept, and a take-over of the world. Well the last one’s not quite true, but we’re sure it will happen in time.
Closer to the competition, you can check out webisodes of the race at www.unleashingideas.org.
We are so proud of Jessie and can’t wait to see her kick butt in NYC! Good luck!
CLICK HERE TO CHECK OUT JESSIE’S BIO ON THE RACE TO BE WEBSITE!
