Edge of Urge recently held it’s 3rd Makeover Lotto and the lucky winner that received a day full of love and attention wasssssss Christopher! He is a makeup artist based out of Southport, NC. The first guy to win the makeover lotto was pampered with a new haircut/color and a head to toe brand spankin’ new outfit from Edge of Urge.

Before:

Courtney from Fluid salon was gracious enough to lend her expertise and gave Christopher a new do.

Courtney working her magic:

After he hit the salon he stopped into EOU to try on some new clothes. After short deliberation he chose the cool ensemble you see below. A plaid Original Penguin short sleeve button down, a pair of Verses jeans, and an awesome pair of olive colored organic cotton Camper shoes. Mighty spiffy if we do say so ourselves!

After:

Filed under: makeover lotto, mens clothing, style by Dustin
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The Edge of Urge Makeover Lotto is a drawing we have where 100% of the proceeds go to charity. The winner receives a new head-to-toe outfit from Edge of Urge, a haircut & color courtesy of Courtney Moody of Fluid Hair Salon, and a makeup makeover with $200 in cosmetics & one free pass to an educational seminar courtesy of Amy Kennison of M.A.C.

To enter, it’s $5 per entry (or $4 with a valid student I.D.). You can enter as many times as you want, so the more the better!  The winners are chosen by raffle, and the next winner will be announced at the New Deal Fashion Show!!

Our lovely winner for round two was Eleanor.

Eleanor already had a very distinct indie rocker (not soccer) mom appeal, which we loved! Instead of trying to changer her style, we wanted to give her some more glamorous yet subtle options.

She wanted to keep her hair simple, so Courtney of Fluid Hair Salon tried to play-up the shape of her face and keep it easy to maintain.

Amy Kennison of M.A.C also kept her makeup very natural but sexy.

Now down to business. Eleanor picked out the Choice Jeans by Gentle Fawn and an open-back top by Industry, which both looked amazing on her! She also chose the Bridget Shoes by Pink Studio for something sexy and comfortable.

Things got even better when she decided to slap on an Edge of Urge tattoo to make sure everybody knew where she got her new clothes.

We are getting really excited about our next Makeover Lotto because the winner will be choosen at the New Deal Fashion Show! That is sure to be a night filled with a lot of excitement, so make sure you enter the Makerover Lotto and show up at the New Deal to see who wins!

Filed under: charities, in-store, makeover lotto, store diary, womens clothing by Brian
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So I know you’ve all been just dying to see the results of our first official Edge of Urge Makeover Lotto!  Well, we have the before, we have the after, and we even have all of the nitty-gritty from the in between. The lovely lady pictured is our lucky winner Carla, and as you can see, she is beautiful already!

But who doesn’t need or want a day of spoiling and relaxation? It all started with a wonderful cut and color by the always entertaining Courtney from Fluid Salon. Carla did not want much of a change to her color, so we added some high-lights and low-lights, and threw in some layers to bring out the texture.

Then we took her to Edge of Urge boutique to get a brand spankin’ new head-to-toe outfit! 

To finish the entire makeover, Carla was treated to some fresh makeup from Amy Kennison, of M.A.C. Cosmetics. As well as some handy makeup tips and tricks, Carla got to keep all of the makeup used for the makeover!

And violá! The vibrant blue of this Vicky dress by Hype is the perfect color and tone for Carla’s beautiful skin and hair color. Paired with some sexy tights and Pink studio ankle booties, as well as a new haircut and fabulous makeup, she’s gone from Carla to Super Carla in only one day!

All the proceeds went to the Cape Fear chapter of the American Red Cross Disaster Relief! Thanks to everyone who entered, and special thanks to Courtney Moody from Fluid Salon and Amy Kennison of M.A.C. Cosmetics.

If you are now wishing you had entered this Makeover Lotto, fear not! You can enter our next Makeover Lotto now! Click here to see how. The winner will be picked on February 5th, so hurry up and enter for your chance to get a whole new look just like Carla did!

Filed under: charities, in-store, makeover lotto, store diary, style, trends by whenbessattacks
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A new year could mean a new you when you enter to win our second (of many) Makeover Lotto!  After the success of our first, with winner Carla Mahaffee and an abundance of donations to The American Red Cross Association, we just had to bring in the New Year with another!  Even better, this go around you are able to purchase entries online via PayPal!  Everything else remains the same.  There is a $5 entry fee, or $4 with a valid student ID (in-store only). 100% of all proceeds go towards the charity!
You can enter as many times as you want.  Winners will be chosen by raffle, so the more you enter, the better chances you have to win!  Hurry though, the deadline is February 5th!
The winner of the Makeover Lotto will receive a head-to-toe outfit, courtesy of Edge of Urge, a hair cut and color, courtesy of Fluid Hair Salon, and a makeup makeover, $200 in cosmetics and one free pass to an educational seminar, courtesy of Amy Kennison of M.A.C.

Click here to purchase your entries online

Or

You can enter in-store at:
18 Market Street
Wilmington, NC 28401
910.762.1662

Filed under: charities, events, makeover lotto, mens clothing, store diary, womens clothing by whenbessattacks
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