On Brooke:  Velvet Leaf organic cotton royal blue hooded dress complete with a cute bow in the front is perfectly paired with this hand made Ollie Sang coat.  Accessorized with Echo Design hot pink fingerless gloves and our own Jessie Williams Birds of a Feather earrings.

On Dusty:  An Alternative Apparel burnout crew tee under a Lifetime Collective hoodie.  Accessorized with a Goorin hat.

On Michal Michal Motorcycle:  Corey Lynn Calter yellow swing baby doll dress with a Fremont tuxedo style jacket and of course, our favorite, Birds of a Feather earrings.

Tip:  Yule always look good in a hood

Who wouldn’t want to strap on these Matt Bernson sandals?  Every aspect of these shoes are handmade in a Brazilian factory and sold here, your favorite store, Edge of Urge. Earthy enough to wear at the beach, but chic enough for the evening, these metallic and colorful sandals radiate bohemian cool.  Sexy, simple and comfortable, Matt Bernson sandals are available here in four different styles, Pyramid Stud Ballet Flat, Equus, Nouer III, and Barracuda.  Be sure to get them before they walk out the door!

Tip:  A little dose of metallic accents on your everyday garments add a glimmer of elegance and class.  From head to toe, this detailing trend will be sure to carry you through each the season.

Guys:  Move over Jack, Dustin’s rockin’ a pair of grey Kanvis denim, a plaid MatteBlack button-down, Frye boots and a hat by Goorin.  Keep warm with this ensemble when your camp fire goes out!

Tip:  Plaids are the cat’s meow this season.  Shown here as a shirt, plaids can also be successful as scarves, fedoras, and other pieces of clothing.  This look is also perfect-o for the ladies.

Gals:  You’ll want a piece of this!  This Blood is the new Black tee’s got as much attitude as these William Rast jeans shown in charcoal.  Strap on a pair of the Frye t-strapped heels and you’ll be ready to go.

Tip:  Graphic tees are the perfect way to put some attitude into your outfits.  You can find plenty of tees like this one shown and more if you click here!

Dudes: We obviously are lovin’ William Rast denim’s, pictured here in dark grey, and so are plenty of your favorite celebrities such as a frequent shopper of ours, Sophia Bush.  Put with a white and black Blood is the new Black tee garnished with a Lifetime Collective electric blue hoodie is sure to spice up any guy’s wardrobe.  Strap on some Zuriick ankle cut sneaks, and for the cherry on top, add a Goorin fedora detailed with a small feather.

Tip:  If you’re trying to turn your everyday ordinary outfit around, wearing a simple fedora can take your outfit to the next level.

Gals:  Yeah, it might be the gloomy season where you are, but this outfit will be sure to brighten up your days.  The bold take on your everyday cardigan by Industry layered over this Mary Meyer tee shows you can keep warm and still allow your true colors to show.  We paired this with Paper Denim bright blue jeans with a priceless pair of 80%20 mary janes in smoke.  To complete this colorful ensemb, adding in an eggplant Vyntage clutch from Latico pulled it all together.

Tip:  Just because everyone else is wearing blacks and greys doesn’t mean you can’t stray from the rest.  Accenting your wardrobe with splashes of bold colors is the perfect way to look hot in the quickly coming cold months.

So we know you’ve been waiting anxiously for us to reveal our picks of the week…  Michal and I searched high and low through the store to pull together a few must haves for guys and gals. And yes, we played dress up just for you… Drum roll pleasssssse.

Guys: We picked a nice clean bootcut William Rast denim to go with an orange Alternative Apparel V-neck. The denim is perfect for this pair of brand new Frye boots. We finished the outfit off with a slim fit brown Penguin jacket.

Tip - A nice pair of boots are great for any guy’s wardrobe and a good pair will last you for years. Look for a nice basic style that can go with a lot of different outfits. Just like the ones featured here.

Gals: This finely detailed orange Touch Luxe dress has a wow factor all its’ own. So we paired it with a pair of black Pink Studio shoes. We accented the dress with a gold snake bracelet.

Tip - Feeling a little frisky? Choose a funky piece of jewelry to spice up an otherwise simple outfit. Try a piece that is strikingly different or has a bright color that will pop. The snake bracelet featured above is something cool and unusual that will make you stand out from the crowd.

So you’re probably thinking… what’s with the masks?? Well fortunately for you, edge of urge is selling these kick-ass masks online and in store just for you! Halloween is right around the corner so be bold and check ‘em out!