click here to check out our Dear Creatures selection

Dear Creatures is a brand which draws influence from both traditional tailoring and modern culture. Created by designer Bianca Benitez, the line continuously stays ahead of the crowd through this combination that allows women to remain comfortable while looking fresh, stylish and classic.
Dear Creatures splashed on to the fashion scene just two seasons ago at the Pool Tradeshow in Las Vegas, and has continued to gain giant praise from bloggers all over as well as recognition from celebrity fans such as Zooey Deschanel. The innovative line has also been featured in publications such as Daily Candy and Bust Magazine, both of which have commended the originality of the brand. The lines trademark pieces include graphic t-shirts for men and women inspired by 1950’s and 60’s artwork, tailored shirts and blouses for women, as well as a variety of  jumpers, all of which are accented with  unique patterns and color combinations.
The brand remains on the cusp of fashion, while not intimidating the conservative clothing buyer, through its blend of vintage inspiration and timeless silhouettes. Dear Creatures is sure to continue gaining recognition from its famous fans, and evolve into a favorite among fashion lovers everywhere.

Guys:  Move over Jack, Dustin’s rockin’ a pair of grey Kanvis denim, a plaid MatteBlack button-down, Frye boots and a hat by Goorin.  Keep warm with this ensemble when your camp fire goes out!

Tip:  Plaids are the cat’s meow this season.  Shown here as a shirt, plaids can also be successful as scarves, fedoras, and other pieces of clothing.  This look is also perfect-o for the ladies.

Gals:  You’ll want a piece of this!  This Blood is the new Black tee’s got as much attitude as these William Rast jeans shown in charcoal.  Strap on a pair of the Frye t-strapped heels and you’ll be ready to go.

Tip:  Graphic tees are the perfect way to put some attitude into your outfits.  You can find plenty of tees like this one shown and more if you click here!

80%20 featured in Elle UK, The Independent, Women’s Wear Daily, and Ars Sutoria!

CLICK HERE TO CHECK OUT 80%20s AT EDGE OF URGE!

In Elle UK, Katie White of the Ting Tings said 80%20 was her “favourite shoe designer!”

In The Independent, on top of talking about 80%20 shoes, Katie White wears the Dani patent wedge boots.

In Women’s Wear Daily, one of 80%20’s signature wedge sneakers was featured in the Spring 2009 preview.

Edge of Urge is getting in some new 80%20 styles for spring, including the Emi sandal (pictured below) in two different colors!

CLICK HERE TO CHECK OUT 80%20s AT EDGE OF URGE!

Dudes: We obviously are lovin’ William Rast denim’s, pictured here in dark grey, and so are plenty of your favorite celebrities such as a frequent shopper of ours, Sophia Bush.  Put with a white and black Blood is the new Black tee garnished with a Lifetime Collective electric blue hoodie is sure to spice up any guy’s wardrobe.  Strap on some Zuriick ankle cut sneaks, and for the cherry on top, add a Goorin fedora detailed with a small feather.

Tip:  If you’re trying to turn your everyday ordinary outfit around, wearing a simple fedora can take your outfit to the next level.

Gals:  Yeah, it might be the gloomy season where you are, but this outfit will be sure to brighten up your days.  The bold take on your everyday cardigan by Industry layered over this Mary Meyer tee shows you can keep warm and still allow your true colors to show.  We paired this with Paper Denim bright blue jeans with a priceless pair of 80%20 mary janes in smoke.  To complete this colorful ensemb, adding in an eggplant Vyntage clutch from Latico pulled it all together.

Tip:  Just because everyone else is wearing blacks and greys doesn’t mean you can’t stray from the rest.  Accenting your wardrobe with splashes of bold colors is the perfect way to look hot in the quickly coming cold months.

So we know you’ve been waiting anxiously for us to reveal our picks of the week…  Michal and I searched high and low through the store to pull together a few must haves for guys and gals. And yes, we played dress up just for you… Drum roll pleasssssse.

Guys: We picked a nice clean bootcut William Rast denim to go with an orange Alternative Apparel V-neck. The denim is perfect for this pair of brand new Frye boots. We finished the outfit off with a slim fit brown Penguin jacket.

Tip - A nice pair of boots are great for any guy’s wardrobe and a good pair will last you for years. Look for a nice basic style that can go with a lot of different outfits. Just like the ones featured here.

Gals: This finely detailed orange Touch Luxe dress has a wow factor all its’ own. So we paired it with a pair of black Pink Studio shoes. We accented the dress with a gold snake bracelet.

Tip - Feeling a little frisky? Choose a funky piece of jewelry to spice up an otherwise simple outfit. Try a piece that is strikingly different or has a bright color that will pop. The snake bracelet featured above is something cool and unusual that will make you stand out from the crowd.

So you’re probably thinking… what’s with the masks?? Well fortunately for you, edge of urge is selling these kick-ass masks online and in store just for you! Halloween is right around the corner so be bold and check ‘em out!