The Edge of Urge Makeover Lotto is a drawing we have where 100% of the proceeds go to charity. The winner receives a new head-to-toe outfit from Edge of Urge, a haircut & color courtesy of Courtney Moody of Fluid Hair Salon, and a makeup makeover with $200 in cosmetics & one free pass to an educational seminar courtesy of Amy Kennison of M.A.C.

To enter, it’s $5 per entry (or $4 with a valid student I.D.). You can enter as many times as you want, so the more the better!  The winners are chosen by raffle, and the next winner will be announced at the New Deal Fashion Show!!

Our lovely winner for round two was Eleanor.

Eleanor already had a very distinct indie rocker (not soccer) mom appeal, which we loved! Instead of trying to changer her style, we wanted to give her some more glamorous yet subtle options.

She wanted to keep her hair simple, so Courtney of Fluid Hair Salon tried to play-up the shape of her face and keep it easy to maintain.

Amy Kennison of M.A.C also kept her makeup very natural but sexy.

Now down to business. Eleanor picked out the Choice Jeans by Gentle Fawn and an open-back top by Industry, which both looked amazing on her! She also chose the Bridget Shoes by Pink Studio for something sexy and comfortable.

Things got even better when she decided to slap on an Edge of Urge tattoo to make sure everybody knew where she got her new clothes.

We are getting really excited about our next Makeover Lotto because the winner will be choosen at the New Deal Fashion Show! That is sure to be a night filled with a lot of excitement, so make sure you enter the Makerover Lotto and show up at the New Deal to see who wins!

Filed under: charities, in-store, makeover lotto, store diary, womens clothing by Brian
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For all of you tough girls not quite ready to soften up, we suggest In God We Trust jewelry.  It’s classy, sexy jewelry that will fool people into thinking you’re sweet and innocent, but it secretly expresses how you truly feel. Take for instance their popular Sweet Nothings necklace, where you can say it with a sweet nothing: “fuck buddy,” “let’s make out,” “let’s sail,” “lucky bitch,” “really fuckin cute,” “sweet tits,” “taken,” “with love,” “wonderbuns,” (which Katie wants the world to know, describes her to a t) and “xoxo” for starters.

But, if whispering Sweet Nothings isn’t your thing, they also have more tame Mini Scissors and Mini Safety Pin necklaces. Get yours at Edge of Urge now.

Filed under: brands we love, style, trends, womens clothing by Brian
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Does anybody know when the weather is going to make up its mind, because we sure don’t! So this pick of the week is dedicated to the warmth of Spring. We miss you. Come back soon.

Prairie Underground – Red Mothette Dress. This dress is sexy! Everybody in the store (even Brian) wants it! It has a great adjustable front with buttons, rouching, and an oversized collar, which is great for many different occasions.

Filed under: pick of the week, womens clothing by Brian
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It’s true, One Tree Hill was filming in Edge of Urge! Ashley Rickards, Daphne Zuniga, Sophia Bush, and Bethany Joy Galeotti were all here. They were all very nice, and they were loving our store so much that the director had to keep stopping them from shopping so they could finish filming!!! Even though the store was closed, almost everybody walked out with shopping bags from Edge of Urge. The episode should air April 27th, so set your clocks and keep an eye open for us. We also have a lot of clothes that will be showing up in different episodes, so watch for that too!

There were definitely a lot of stars in the house. We were even lucky enough to catch a rare (but not so rare) glimpse of Katie raiding the craft services table.

Filed under: celebrities, in-store, store diary by Brian
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I don’t know what kind of shoes you would imagine are coming out of Salt Lake City, but Zuriick shoes are probably not that. Instead, Zuriick shoes are the work of two friends who decided to create simple canvas shoes similar to your skate-style slip-ons, only these are sleek, slim, and have an attitude.

They started with a concept for something simple and added a contrasting sole, which sets them apart from everything else on the market. I mean, let’s face it, you know a good-looking shoe when you see one, so check these out.  Oh, and a plus, Zuriick’s line of shoes are sweatshop free!

Filed under: brands we love, mens clothing by Brian
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