YOU SHOULD KNOW: LEE COREN
Lee Coren’s stunning collection features the dreamy, chromatic landscapes she snaps from road trip car windows, then screenprints onto vegan cotton, silk and suede to make beautiful, earth-friendly totes, clutches, and scarves. The lines of these pieces create little windows to the world, in which Lee is our guide.
A searcher herself, a kind of profiler, or archeologist even, Coren studies the world around her, recording both urban lines and bars, curves and right angles, and the pastoral world awash in sky blues and earthy pinks, just outside the gates of the city.
That city is the ancient port of Jaffa, Israel, and this Shenkar College of Engineering and Design grad, flanked by her ever-lovin’ boyfriend, cat, and pup, began exploring traditional and modern printing techniques, happily discovering that designing textiles was exactly what her heart (and her fingers) had been itching for. This was roughly three years ago, and since then, Coren’s work and her brand have been steadily stunning larger and larger audiences, to which she attributes her hard work, endlessly inspiring surroundings, and the ardent support of the blogosphere, particularly important in reaching customers outside of Jaffa. Says Coren,
The hardest part is letting people know you are out there, and that they can trust the quality of your work without feeling it with their fingertips…You really always have to have good photos, but especially when you are a new unknown brand in a small country far away. Aya Wind (my photographer) and I think a lot before we start snapping and I think that not only the photos keep getting better, they speak to people and (hopefully) give them the confidence that they know the product well enough.
And know it they shall! Coren’s careful, beautiful bags and scarves, head-turning for their natural yet prismatic color palettes, inviting textures, and sylvan escapism, and remarkable for their careful work and quality, aren’t going anywhere. And this artist, whose work she regards as “a game of experiments,” islooking to diversify:
I hope to grow my collection line and expand my exploration into new areas like more fashion accessories but also home decor…I’m constantly looking to create new items and improve and develop myself and my line.
Keep an eye on this one, because she’s doing innovative, beautiful, deceptively simple work. She’s using old and new techniques and ethical materials. She’s already got your purse and your weekend tote and your neck covered. We can’t wait for a world where we’re clad in Dead Sea screenprints, with Big Sur drapes and maybe a shower curtain with one of her inimitable window motifs. But for now, we’ll settle for all the bags.