Although denim is hard-wearing, it is surprisingly delicate when it comes to garment care. Our natural denim detergent preserves and protects against fading so your jeans, jackets and dungarees last longer during washes. Just remember to turn them inside out and wash cold. The best way to preserve your denim is to wash it less - this also reduces water usage which is a bonus! Crafted in our Norfolk workshop, this wash is made to an age-old, proven recipe. Ideal for raw or selvedge denim.