Black Label Skateboards was started by John Lucero in 1988. Lucero was a professional skateboarder and picked up an early team of then-unknown legends in John Cardiel, Gino Iannucci and Jason Adams. Even in its prime, the Black Label team consisted of some of the finest names in skateboarding such as Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso and Mike Vallely.
Black Label skateboards still produce a long line of awesome products with skateboards coming in a range of old school shapes and sizes. They live by their motto "Never be bought, never be sold".