Adopt-A-Jellycat is Back!

Our Adopt-A-Jellycat campaign is back for the 2024 holiday season! Help us spread some holiday cheer to kiddos in Western NC by adopting a Jellycat that we will donate on your behalf to the Irene Wortham Center in Asheville!

Unlikely Finds

Find a little something for everyone among the latest goodies at Unlikely Professionals!

Made by EOU

Edge of Urge began with one goal in mind: making quality products and acting as a launch pad for like-minded creators and artists. All these years later this still holds true and we are proud to continue to make some of those original products to this day.

We can't wait to see you!

Edge of Urge: Wilmington
Sun - Mon, 12pm - 5pm
Tues - Thurs, 11am - 6pm
Fri - Sat, 11am - 7pm

Edge of Urge: Raleigh
Mon, 12pm - 5pm
Tues - Thurs, 11am - 6pm
Fri - Sat, 11am - 8pm
Sun, 12pm - 6pm

Unlikely Professionals
Mon, Appt. only
Tues - Thurs, 12pm - 6pm
Fri - Sat, 11am - 8pm
Sun, 10am - 5pm

Three concepts, one happy family

After nearly 20 years of wild retail experience it was time to expand the Edge of Urge offerings. So we introduced Unlikely Professionals with the intention of providing a space that speaks to anyone who believes in their vision to do the damn thing no matter what the profession. While the clothing assortment trends more masculine, no doubt there is something there for everyone.

Shortly after Unlikely Professionals launched we introduced Renew: House of Self Love. Renew offers an invitation to step away from the hustle culture and focus on your journey to a better self. Together with our namesake these concepts make up the complete Edge of Urge family, each offering a unique and special experience. Explore each concept below!