
Adopt-A-Jellycat
Help us spread some holiday cheer to the children of the UNC Children's Hospital. Adopt a Jellycat and we'll gift a child with a new Jellycat friend for the holidays!
New Arrivals!
The new arrivals collection is overflowing right now with so much goodness! Come check it out!


Unlikely Finds
Find a little something for everyone among the latest goodies at Unlikely Professionals!
Featured Collections
Resources by EOU
So often there are things occurring in our world that are difficult to comprehend. The team at Edge of Urge feels strongly that growth and acceptance happens when we can practice empathy and understand where others are coming from. So we began compiling resources to act as a spring board for your learning journey.

Three concepts, one happy family
After nearly 20 years of wild retail experience it was time to expand the Edge of Urge offerings. So we introduced Unlikely Professionals with the intention of providing a space that speaks to anyone who believes in their vision to do the damn thing no matter what the profession. While the clothing assortment trends more masculine, no doubt there is something there for everyone.
Shortly after Unlikely Professionals launched we introduced Renew: House of Self Love. Renew offers an invitation to step away from the hustle culture and focus on your journey to a better self. Together with our namesake these concepts make up the complete Edge of Urge family, each offering a unique and special experience. Explore each concept below!