EDGE OF URGE is more than a building. It's more than a store. It's a launch pad for creatives, a stomping ground of the next generation of movers and shakers.
Our shops are Edge of Urge, a magpie's delight full of curated and found coolness; Renew, the House of Self-Love; and Unlikely Professionals, a shop for the boys.


EOU Concept stores
GET TEE, GIVE FOOD!
We have teamed up with NC-born-andr-raised artist—and long time friend—Lauren Adams to make our dreams come true! AND we are donating profits to Nourish N.C. These guys are truly making a difference in children’s lives and are true heroes in our community!

small and vibrant
LOCAL AF
Edge of Urge is a brand, retail space and a maker incubator from North Carolina with a strong emphasis on relationships with independent and small designers and makers from all over the state and the country.
We are a small and vibrant community that celebrates diversity, authenticity, hard work and harder partying! We seek out people and products that we can value every day, the brands that bring us joy, that broaden our perspective and unite us with others.