100% of the proceeds will be donated to Western NC through ROAR (Rural Organizing and Resilience) in the aftermath of Hurricane Helene. 

We are heartbroken by the images and stories coming from Western North Carolina in the aftermath of Hurricane Helene. Our neighbors in NC and the surrounding areas need our support, so we're doing what we do best and rallying around them! 

We are donating all proceeds to ROAR to help them deliver critical supplies to rural areas in Western NC. Learn more about this non-profit organization here. 

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A Note from Jessie:

"Born and raised in NC, I have felt all the feels for my home state. Love, comfort, frustration, possibility, freedom, restraint, compassion, community...

As a teen, I dreamed of moving away to a big city where everything and everyone was “better” and “cooler.” You know, don’t a lot of us have this same dream growing up? In fact, I moved away for several years... only to return. NC is such a vibrant, diverse, and overwhelmingly beautiful state that I am DAMN PROUD to call home. It’s where I started my business 16 years ago. It’s where I met my husband and started a family. It’s where I dream about our future! It’s in my blood! We made this t-shirt in its honor to represent its resilience and overall BADASSERY! 

Wear it proud! 🌈

xoxo,

Jessie"