Mahana is inspired by the hike to Papakolea, a green sand beach near the southernmost point of the Big Island of Hawaii. Getting to the beach isn’t easy. It starts with a long drive through increasingly rugged roads until eventually, the road runs out and your hike begins. This is private land that the owner is willing to share with the public, but that means it doesn’t feel anything like a walk through a park. It’s an unmarked path with no clear trail to follow, and there are no rangers to guide you along. Instead, you let the coastline guide you, wandering through scene after scene of astonishing views. Eventually, it seems almost like Papakolea finds you, beckoning from above with its stony cliffs and sparkling sapphire waters.
It’s only as you get close that you notice the most unusual element of this faraway beach—the rich green sand. While the color of the beach is striking, it is the feeling of being completely removed from the rest of the world and surrounded by fresh air and natural beauty that makes Papakolea one of the most remarkable places.
A homage to Mahana is a celebration of fresh air, verdant hills, and driftwood. With notes of Pomelo, Coriander, and fresh green leaves, Mahana is clean, light, and remarkably approachable. Perhaps our freshest fragrance to date, the fragrance feels crisp and pure, like a cool breeze on even the warmest of days.
: One of the great paradoxes of men’s grooming lies in taking care of your beard. If you do a great job grooming it, no one will notice your work. That’s why we created Formula 5 Oil to make all of your beard grooming efforts look, well…effortless.
For F&R, that meant creating a beard oil that somehow wasn’t “oily.” Their blend of natural plant extracts and high-performance ingredients moisturizes and smooths each hair down to the follicle while helping to soothe your face underneath without feeling greasy or heavy.
Pre-shave Oil: If you have sensitive skin, a good oil can make shaving all the easier by softening both your skin and your scruff. Additionally, the oil provides even more lubrication for your razor than using shave cream alone. The result is a smoother shave with less irritation. Formula 5 spreads on evenly, smells great and leaves your face feeling healthy and hydrated post-shave.
Scalp moisturizer: As a culture, we often tend to clean ourselves more than is good for us. The result is often (among other things) a dry, itchy scalp resulting from removing too much of the natural oil from the surface of your skin. Our Formula 5 Oil helps replenish your healthy oils and protects against cold and dry weather that can also lead to scalp irritation. Because of its unique formula, it nourishes and soothes your scalp without leaving you with a greasy look.
Dry Skin Treatment: When your skin is seriously dry, put down the lotion, which is formulated for keeping healthy skin moisturized, and reach for something stronger. Formula Five penetrates deep into the layers of the skin, helping to lock in moisture and keep other not-so-good elements out, such as dirt and pollution. Remember, just a little bit goes a long way, so start with a pea-sized amount of oil to help soothe and restore any problem dry spots.
Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Helianthus Annus (Sunflower) Seed Oil, Limnathes Alba (Meadowfoam) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Prunus Armeniaca (Apricot) Kernel Oil, Olea Europaea (Olive) Oil, Butyrospermum Parkii (Shea) Butter, Astrocaryum Murumuru Seed Butter, Caprylic/Capric Triglceride, Litchi Chinesis (Lychee) Fruit Extract, Carthamus Tinctorius (Safflower) Seed Oil, Tocopherol (Vitamin E), Fragrance.